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Focus

The banking industry in India is witnessing a slowdown on account of the mounting Non- Performing Assets (NPAs) resulting in banks’ adopting a defensive approach in growth strategies. Banks’ performance has been dented due to the economic slowdown coupled with the impact of the regulatory changes. Public Sector Banks (PSBs) in India have, of late, been critically evaluated because of the soaring stressed assets, including NPAs. Deteriorating asset quality, reduced loan growth, and higher operating expenses have led to a deceleration in the operating profit of PSBs. There is a need to critically review the performance of PSBs and the factors that are responsible for such high stressed assets, especially when the taxpayers have to provide resources for recapitalization. As private banks are profit-oriented and urban-oriented, and PSBs are socially-oriented, the benchmarks need to be carefully designed.

In this issue, the first paper, “Benchmarking with a Dynamic DEA Model: Evidence from Indian Banking Sector”, by Ram Pratap Sinha, focuses on benchmarking the performance of the public sector, the private sector and foreign banks operating in India. The author employs a ‘Dynamic Slacks-Based DEA Model’ and also computes factor efficiency indicator for the output and link variables to study a cross-section of commercial banks including 62 commercial banks for a five-year period from 2006-07 to 2010-11. The merit of the dynamic approach used in this paper is the presence of a link variable which connects the activity of a Decision Making Unit (DMU) spread over different time periods. The study reveals that in terms of efficiency, the foreign banks performed better, followed by public and private sector banks during the period. Further, comparing the mean factor efficiency indices corresponding to the output/link variables (net interest income, other income, and business), the author suggests that there is adequate elbow room for increasing the efficiency of the banks by augmenting fee-based activities.

Diversification as a business strategy drives an entity to enter a new field of business with diversified products and services in order to reduce risk and improve returns. The Indian banking sector has been undergoing geographical and revenue diversification, as they benefit the banks and make them resilient to adverse effects on income and bank earnings shocks. The second paper, “Geographic Diversification in Indian Banking: Assessing the Impact on Risk and Returns”, by Joyeeta Deb and Gautam Sen, dwells on the issue of geographic diversification in Indian banking and assesses the impact of risk and returns. The study examines the manner and the extent to which banks are geographically diversified in the case of both public and private sector banks besides analyzing the impact on the performance. The study period covers 20 years from 1994 to 2014 for a sample of 40 commercial banks involving 25 public sector banks and 15 private sector banks operating in India. Using the Herfindahl-Hirschman Index, the authors measure the degree/extent of geographical diversification of the banks. The study reports a stable trend in the diversification index for all public sector banks indicating that with the increase in the number of branches, the proportion of the increase in the number of branches of banks in all the regions has also expanded. However, a mixed trend in diversification index is observed for the private sector banks. The study reveals that there exists a significant difference in terms of geographical diversification between public and private sector banks and the public sector banks are observed to be more diversified than private sector banks.

Directed credit program involving loans on preferential terms and conditions to priority sectors has been a major tool of development policy in both developed and developing countries. The rationale behind directed credit is mainly to viaduct the gap between private and social benefits, whilst high investment risk of the projects and problems of information asymmetry discourage lending to small and medium-sized firms. Priority sector lending over a period of years in Indian banking has had a positive impact on inclusive growth. The third paper, “The Performance of Regional Rural Banks and Non-Banking Institutions in Priority Sector Lending: A Study on West Bengal”, by Mahua Bhattacharya and Paromita Dutta, provides useful insights on the performance of Regional Rural Banks (RRBs) and non-banking institutions in priority sector lending in the state of West Bengal. In this paper, the authors address two questions, viz., (i) Are the RRBs and non-banking institutions of West Bengal performing well in the remotest part of rural areas? and (ii) If so, how pervasive are they in priority sector lending? The study employs a sample of 125 respondents from different remote areas of West Bengal drawn from five different priority sectors, viz., agriculture, micro and small-scale enterprises, education, housing and others (includes Self-Help Groups (SHGs), joint liability groups, other backward classes, women, etc.). Employing a two-step empirical procedure involving exploratory factor analysis and Structural Equation Modeling (SEM), the study shows that apart from ‘others’ sector, none of the remaining priority sectors gives a positive indication of the effect of the performance of RRBs and non-banking institutions in priority sector lending.

Research has shown that mergers and acquisitions improved the performance of the banks and also improved the price effectiveness due to which profits increased rapidly. Bancassurance is found to be reliable and responsive as the customers have a favorable experience from bancassurance channel. The bancassurance model is widely used as a strategy by banks and insurance companies to improve their performance. The life insurers who adopt bancassurance are found to achieve better economies of scale than those who do not adopt the bancassurance model. In the light of this view, the fourth paper, “The Impact of Acquisition of an Insurance Company on Bank’s Financial Performance: A Study on the Acquisition of Metlife India Insurance Co. Ltd. by Punjab National Bank”, by N M Leepsa and Ranjit Singh, studies the impact of the acquisition of an insurance company on bank’s financial performance. The authors study the impact in the context of the acquisition of Metlife India Insurance Co. Ltd. by Punjab National Bank in India. Essentially, they find out the difference between the pre- and post-M&A financial performance of PNB after going for the deal with Metlife India Insurance Co. Ltd., using the three-year averages of the pre- and post-M&A financial ratios. Employing various financial ratios based on the different parameters of CAMEL model, the study reveals that there is inconsistency in the long-term impact of bancassurance on the bank performance.

-- Vighneswara Swamy
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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Bank Management